We are a laboratory of technology
enabled business and consumer solutions.
We look in depth at your business
to understand the opportunities.
We design the right solution
for your needs…
…and we forge it in the fires
of software and hardware.
We also help you deliver it
to the right audience.
“We help you translate imagination into business results through technology”

We aim to help our clients identify and capture the world of opportunities opened by technology advances and the changes in consumers, business partners and employees’ behavior.

We provide support throughout the journey from opportunity identification to product development and communication. For this we bring together innovation and business strategy expertise, software development capabilities and industry verticals know how.

By bridging the traditional gaps between technology and business and help our customers bring their products to market faster, better and cheaper.


We deliver on our comprehensive value proposition thanks to our very diverse and talented team: strategy and innovation experts, software developers, business analysts, and digital marketers.

Educated at top universities and having worked with Blue Chip companies around the world we are passionate about delivering to our clients solutions based on the latest thinking in technology and business.

Andrei holds an MBA degree from INSEAD (Singapore and France), a MSc in International Relations degree from Bucharest Academy of Economic Studies, and a MSc in Computer Science degree from Polytechnic University of Bucharest. His work experience includes:
  • Partner at Renaissance Advisors, boutique strategy and innovation consulting
  • Founder at Prevyou, the mobile application that connects you to the people around
  • Senior Associate at McKinsey & Co helping top corporations on a wide range of subjects and industries
  • IT Strategy advisor for USAID in Southeastern Europe helping young entrepreneurs and SME in the region boost their competitiveness on global markets
  • Team Leader at Motorola leading a local R&D team developing applications for the Semiconductors industry
Andrei's areas of expertise include: strategy, innovation, technology and opperations. He has extensive experience in IT, Pharma, Telecom, and Banking.
Mihai holds an BSc in Computer Science degree from Polytechnic University of Bucharest and has a vast experience in software development and project management.   His work experience includes:
  • Team Leader at Magnolia Labs, a US based mobile software development company
  • Senior Software Developer at Cronos Technologies, a leading Romanian mobile software development company
  • Software Developer at Advanced Mobile Applications
Mihai has successfully led software development projects for major mobile applications such as Skout, Oanda, Valpak and Prevyou. Mihai has extensive software development expertise on iOS (5 years) and Android (5 years) and has also developed projects on Windows Phone, BlackBerry and Palm OS.
Cosmina holds an MBA degree from IESE Business School (Barcelona and New York) and a Bachelor Degree in International Economics form the Academy of Economic Studies in Bucharest. Her work experience includes:
  • Consultant at Globalpraxis in Barcelona supporting top corporations to improve their commercial and route to market strategy
  • Business developer at Mitsubishi Corporation, implementing market entry strategies for FMCG products on the Romanian market
Cosmina’s area of expertise includes: strategy, marketing and sales. She has extensive experience in Retail and FMCG.
Ovidiu holds an MBA degree from INSEAD (France and Singapore), a BSc in Business Administration from ASE and is a Certified Accountant by ACCA and a Certified Information Systems Auditor by ISACA. His work experience includes:
  • Founder at Prevyou, the mobile application that connects you to the people around
  • Founder at ZiciAici.ro, the Romanian online consumer feedback portal
  • Associate at Centerra Capital Partners, a private equity fund investing in Romanian alternative assets
  • Associate at McKinsey & Co helping top corporations on a wide range of subjects and industries
  • Finance Manager at Vodafone, the leading telecommunications operator in Romania
  • Auditor at KPMG
Ovidiu's areas of expertise include: online and new media, marketing, strategy and finance. He has extensive experience in New Media, IT, Telecom and Retail.
We help you deliver to market better products, faster and cheaper
A 4-step value-creation journey

Business Analysis
Discover what new opportunities were opened to your business by the technology and behavioral changes.

By analyzing your business needs in the new technological and social context we help you identify the strategic opportunities as well as the low hanging fruits

Strategic Advice
Select which opportunities to pursue and define the right solutions for them.

We help you select the right opportunities, define innovative solutions and translate them into clear requirements. We ensure you make upfront the strategic decision that will save you a lot of time and money during the implementation and launch.

IT Implementation
Implement your technology enabled solution.

We deliver the software development part of your product. From web and mobile applications to enterprise solutions and to embedded systems, our engineers have the right answers and capabilities.

Digital Marketing
Communicate your value proposition to the target audience in an impactful and cost effective way.

We design and manage digital marketing campaign to help you engage with the right audience. We do social media campaigns, Google and Facebook Ads and much more…

We combine technology and business capabilities with industry insights.
iOSAndroidWindows Phone
Python, Django.Net, MVCJ2EE
DatabasesAugmented realityBlue Ocean Strategy
Business model GenerationGamificationLean
Sales Force EffectivenessDigital MarketingAgile Development
Executive Search
Real Estate
We strive for excellence and our work define who we are.
We're just a click away.
mail us @ hello@binovate.com
find us @ Ayash Center , Economu Cezarescu Street no.1 - 9, floor 4, flat 11, District 6, Bucharest